Music Videos

Florence + The Machine – “Big God”

Artist – Florence + The Machine
Song – “Big God”
Per the official press release – 

Florence + the Machine unveil a new song, “Big God,” and video today—watch it, choreographed by Akram Khan and Florence and directed by Autumn de WildeHERE. “Big God” is the third track to be released from Florence + the Machine’s hugely anticipated fourth studio album High As Hope, out June 29 on Republic Records.
 
Listen to Big God HERE.
 
Watch the music video HERE.
 
Says Florence:
‘Big God’ was written about that feeling when someone has not replied to your text, the modern phenomenon of ‘Ghosting’ which is one of my favourite words but not my favourite feeling. I was describing it to someone and they said to me ‘You need a big god’, as if the need in me were so cavernous, it would take something enormous to fill it. Probably something bigger than a text message.
It’s always been a very physical song. I saw a dance piece in my head as I was writing it, so to co choreograph something with Akram Khan was a huge honour. Autumn de Wilde fully understood what I was trying to do. The power of the desire within the void, left with yourself to rage and wonder and really it is yourself you are raging against. Not the ghost.

Akram Khan adds:
For me, this encounter with Florence and her powerful song somehow navigated itself towards the element—water. But the direction of the dance also became a resistance to all things that wish to oppress, a sort of protest dance and yet a celebratory one towards a new found freedom.

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