Like current front men (Andrew Hozier-Byrne, Adam Levine, Jared Leto, etc.) Vance Joy is a package deal for his target demographic (females 14-24). He’s easy on the eyes, soft spoken and writes relatable songs about love and relationships.
On Thursday night The Kelowna Community Theatre housed another sold out stop on the Fire and The Flood tour. Filled with much anticipation Vance cut into his opening song backed by his very dimly lit backing band. As a matter of fact they were so poorly light if you didn’t look hard you might not even know they were there.
Vance stood center stage the majority of the night with an acoustic guitar in hand. Small talk between songs was really kept to a minimum, however the entire show felt really personal and intimate. He seemed to show gratitude when he could and thanked the audience on numerous occasions.
Joy paced through such songs like Red Eye, Wasted Time, From Afar, Georgia and of course Riptide. Joy’s songs could be best categorized as adult contemporary more so than folk. They are catchy, connect with the target audience, however do not really push the envelope. To call him a safe bet wouldn’t be a lie and I am sure Atlantic Records agrees after signing him to a multi album deal.
A bright highlight to the set was a rendition of Paul Simon’s “You Can Call Me Al”. Overall it was a solid showing and I am sure the majority of audience members went home satisfied.